Meet Ren Xiaorong, People’s Daily AI

Virtual News Anchor

Although their functions are still limited, AI news anchors such as Ren Xiaorong are a sign of the future.

Published 9 months ago March 12, 2023

By Manya Koetse

https://www.whatsonweibo.com/meet-ren-xiaorong-peoples-daily-ai-virtual-news-anchor/

Ren Xiaorong (任小融) joined the Chinese state media outlet People’s Daily as a virtual presenter/news anchor this week.

Ren Xiaorong is the AI-powered host of an app allowing users to ask questions related to the Two Sessions, the annual plenary sessions of the National People’s Congress and of the Chinese People’s Political Consultative Conference that have been taking place this week.

Through the People’s Daily app, you can ask Ren Xiaorong to tell you more about various topics covered during the Two Sessions, including education, epidemic prevention, housing, employment, environmental protection, and many other issues.

According to the introduction video launched by People’s Daily, Ren is also available to discuss other news topics people would like to know more about.

Ren Xiaorong is interactive to a certain (very limited) extent; users can select the topics they want to learn more about, but the app does not yet allow to ask specific questions.

A related hashtag went viral on Weibo on Sunday (#人民日报AI虚拟主播#), triggering discussions on the use of virtual news presenters.

Ren Xiaorong is not the first People’s Daily virtual news anchor. In 2019, the very first AI-powered presenter was unveiled at the 2019 Big Data Expo (#人民日报首位AI虚拟主播#). Guo Guo (果果), aka Little Guo Guo (小果果), was based on the real-life Chinese reporter Guo Xinyu (果欣禹).

Guo Guo and Guo Xinyu China’s state media outlets Xinhua, Beijing TV, Hunan TV, and CCTV previously also unveiled their own AI-powered virtual news anchors at a time when China’s virtual idol market started to explode.

During the 2022 Winter Olympics in Beijing, there was also a virtual host and China’s first AI sign language presenter.

Although news media outlets have started experimenting with virtual presenters for some time now, some netizens are still not convinced about the actual purpose of having virtual TV hosts and news anchors, especially when their AI-driven interactive functions are still limited.

Weibo blogging account ‘Media People Online’ (@传媒人在线) writes: “I’ve never really understood this, is there a shortage of broadcasting talent, or are AI anchors better at it? Why would you use a robot to broadcast the news? Are you spending so much money on an AI presenter just to show technological progress?”

But other bloggers (@夏日之阳新闻传播考研) think that virtual anchors could improve the quality and availability of news, since they could broadcast around the clock while saving on manpower, alleviating the pressure on newsrooms.

Whether people approve of virtual news readers or not, most agree Ren Xiaorong, along with her virtual colleagues, is a harbinger of the digitalization of the media at a time when artificial intelligence has already come to play a pivotal role in everyday activities.

Want to see Ren Xiaorong at work? Click this link on mobile.